Today I saw a sort of Remix in a G2 Gatorade Commercial. For some reason I could not find the commercial on Youtube, but I will explain it. In the commercial they have ordinary people reenacting famous trademark moments by famous sports athletes in sports history. They used ordinary people to reenact:
Usain Bolt's famous two-handed point to the air, after he smashed the Olympic World Record:
http://www.youtube.com/watch?v=By1JQFxfLMM
Micheal Jordan's famous foul line dunk:
http://www.youtube.com/watch?v=OD54eF2XKJA
Sidney Crosby's Golden Goal in the 2010 Olympics to win Canada a gold in hockey:
http://www.youtube.com/watch?v=muLw-_oSlNE
I just found it interesting that they would use these reenactments or remix to endorse thier product. Giving everyday people the idea that you can become this great if you consume thier product. When the reality is all these moments can never be reenacted except for the real athletes that actually achieved these trademark moments. In a way they are remixing the viewers and consumers into thier commercial making them think that they too can achieve the same greatness these amazing athletes have achieved (that if only they drink G2 Gatorade).
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