What's All the Hype?

Remix culture is a phenomenon and I’ve seen remix used to hype up a business. One business in particular that uses remix to hype up events in their business is the NFL. During last year's season, the NFL used remix to promote the league. Their most notable remixes were making songs out of statements and sayings said by players to hype up specific events happening in the NFL.

Randy Moss’ “One Clap”:

http://www.youtube.com/watch?v=tmJcUlrkMNg

The reason why this remixed was released, along with being one of the most dramatic receivers in the NFL, Randy just got traded from the New England Patriots to where his career started and blossomed, the Minnesota Vikings. This remix was released prior to Moss’ debut as a Viking because not only was he going back to the roots of his career; Brett Favre was there to throw him the ball (Which ended up not working out). At this point in time this was a big deal for fans and the NFL and that is why this remixed was released.

Payton and Eli Manning’s “That’s My Brother”:

http://www.youtube.com/watch?v=w_jNGruJDi4

This remix was released to hype up the “Manning Bowl” of last season. The Manning Bowl is when these two Quarterback brothers; Payton Manning of the Indianapolis Colts and Eli Manning of the New York Giants go head-to-head with the biggest sibling rivalries in the NFL. This remix was released prior to when the game started and again this event was a big deal for NFL fans and is the reason why this remix was released.