Within our current capitalist entertainment industry, we (as consumers) not only accept franchise films as they are given to us, but are also given the opportunity to interact with them. It is our job to deconstruct and reconstruct these films in order to make them meaningful, or make them a part of our own lives. New perspectives are brought to life, perhaps different than the intentions of the filmmaker. However I can't help but think... is this consumerism by another name? Creating fan films do allow individuals to interpret the director's visions in their own way, or perhaps even change them, however it is still a form of consumerism. In order for one to create a fan film, or even for a viewer to understand it, there needs to be a pre-existing knowledge of the film and its characters/storyline - therefore it had/has to be consumed at some point. Here is an example of a fan film that I found to be quite funny entitled 'Star Wars vs. Titanic'.

http://www.youtube.com/watch?v=HtTTWfpWf_c

It is an example of transformative storytelling, combining narratives of both The Titanic and Star Wars to recreate a new story; a battle of the two monster Hollywood movies at the box office. Enjoy!